Maison Cire - Luxury candles brand

"I paid $80 on a beautiful candle and hated the smell." This is the #1 complaint in luxury candle e-commerce. Users can't smell before they buy. So they guess. And they regret. Our team decided to solve this for Maison Ciré. We started with research — analyzed 10 competing sites, interviewed real customers, found the pain points. Then we designed three solutions: 1. Scent Match Survey Quick questions on arrival → personalized recommendations with a match score. Removes guessing. 2. Burn Time Transparency How long does a $25 candle actually last? Every size shows exact hours. Users see the real cost. 3. Free Scent Samples With every purchase, get 5 free wax samples. Smell them. Know what you love. Buy with confidence next time.