Stained — Brand Identity & Visual System

Stained is a conceptual unisex hair-dye brand built around the belief that color has no gender. The brand challenges traditional beauty standards and embraces bold self-expression, individuality, and emotional freedom. The visual identity combines strong typography, high-contrast color palettes, and unapologetic messaging to create a rebellious yet cohesive brand system. This brand book defines the complete visual language of Stained, including logo usage, color system, typography hierarchy, tone of voice, and packaging direction. The goal was to design a brand that feels fearless, modern, and inclusive while remaining adaptable across digital platforms, product packaging, and marketing materials.