Maison Ciré — UX/UI Case Study - E-commerce Website

Maison Ciré is a student UX/UI case study for a premium candle e-commerce website. The project explores how a digital shopping experience can feel elegant and atmospheric without losing clarity or ease of use. Before designing, we reviewed existing candle and lifestyle e-commerce websites to understand what works well and where the experience often becomes frustrating: unclear calls to action, scent details hidden in long text, weak add-to-cart feedback, and checkout flows that feel heavier than they need to. The final concept focuses on a refined, calm visual language and a shopping flow that helps users choose with confidence — through clear product information, accessible scent details, thoughtful product pages, and a smoother path from browsing to checkout.